Why I am choosing BeautyCounter Products so early before purchase? I got the opportunity to try a few different samples from Elizabeth Lee Walen. I’ve heard of BeautyCounter, but never tried out their products before. That’s the great thing about samples though! You can have that opportunity to try some, or recommend a particular product of your choice. I’ve been doing my research, and using the samples I’ve received thus far. But first; a little history about Beauty Counter products. Beauty Counter is an American direct retail skin care and costmetic brand. As of 2016, the company had 100 products with over 25,000 independent consultants. BeautyCounter released 9 products in March 2013 2013, including facial cleansers, eye creams, and shampoo. The company launched as a direct retail brand and sells through its website, independent consultants and retailer partnerships including J.Crew and the Target . In 2014, Beautycounter's lip sheer in...